Lust For Life

Ryan, Thomas J.
January 2006
SGB;Jan2006, Vol. 39 Issue 1, p30
Trade Publication
This article presents an interview with Bert Jacobs, president of Derry, New Hampshire-based apparel company, Life is Good. He explains the reason his company is successful. He talks about the condition of the T-shirt business. His company is also finding success with headwear. He was asked about the strategy behind the roll out of Genuine Neighborhood Shoppes. It provides information on their whacky charitable campaigns.


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