TITLE

Ford pushes ahead with Collections, new profit areas

AUTHOR(S)
Child, Charles
PUB. DATE
June 1999
SOURCE
Automotive News;6/7/1999, Vol. 73 Issue 5823, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Reports on an interview with Ford Motor Co. group vice president for marketing sales and service Robert Rewey. Projections concerning the direction of the North American automobile industry in 1999; Marketing plans; Impact of the Auto Collection program on Ford's sales for 1999.
ACCESSION #
1960104

 

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