C.e.o.'s view: A prototype for 'unblurring' the channels

January 2006
Progressive Grocer;1/1/2006, Vol. 85 Issue 1, p31
Trade Publication
The article presents an interview with Tony Schiano, president and CEO of Giant Food Stores, regarding the prototype supermarket launched by the company in Camp Hill, Pennsylvania. He explored the changes in the traditional grocery retailing sector. He offered an overview on the development of the prototype supermarket. He described the response of shoppers to the prototype store.


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