TITLE

C.e.o.'s view: A prototype for 'unblurring' the channels

PUB. DATE
January 2006
SOURCE
Progressive Grocer;1/1/2006, Vol. 85 Issue 1, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Tony Schiano, president and CEO of Giant Food Stores, regarding the prototype supermarket launched by the company in Camp Hill, Pennsylvania. He explored the changes in the traditional grocery retailing sector. He offered an overview on the development of the prototype supermarket. He described the response of shoppers to the prototype store.
ACCESSION #
19582187

 

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