Why Customers Do What They Do

Beasty, Colin
January 2006
CRM Magazine;Jan2006, Vol. 10 Issue 1, p16
Trade Publication
The article presents an interview with Marshal Cohen, author of "Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move." He shares his views on some new approaches companies can take to do a better job of selling to the consumer. When asked about what readers will find most interesting in his book, he referred to learning to see and hear what consumers see and hear about the product.


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