Steinert-Threlkeld, Tom
January 2006
Multichannel News;1/23/2006, Vol. 27 Issue 4, p19
The article presents an interview with James P. Rutherfurd, managing director of Veronis Suhler Stevenson Communications Partners. He asserts that people are reducing their sleeping hours in order to watch television. Cable and satellite operators need to focus on services such as video on demand and digital video recorder to gain audiences in the U.S. The emergence of satellite radio and iPod player will affect existing media such as print and television.


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