TITLE

5:4

AUTHOR(S)
Steinert-Threlkeld, Tom
PUB. DATE
January 2006
SOURCE
Multichannel News;1/23/2006, Vol. 27 Issue 4, p19
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with James P. Rutherfurd, managing director of Veronis Suhler Stevenson Communications Partners. He asserts that people are reducing their sleeping hours in order to watch television. Cable and satellite operators need to focus on services such as video on demand and digital video recorder to gain audiences in the U.S. The emergence of satellite radio and iPod player will affect existing media such as print and television.
ACCESSION #
19486696

 

Related Articles

  • VSS Report: Spending On End-User Media to Rise. Cooper, Jim // MediaWeek;9/11/2006, Vol. 16 Issue 32, p6 

    The article reports on the 2006 Communications Industry Forecast of Veronis Suhler Stevenson on the total expenditures on end-user media such as video-on-demand, iPods and cable and satellite services in the U.S. Such spending is projected to increase from $189.9 billion in 2005 to $194.8...

  • Cable '06. Orsini, Patricia // Brandweek;4/10/2006, Vol. 47 Issue 15, p33 

    The article focuses on the evolution of cable television, as of April 2006. Video on demand, high-speed Internet service and digital video recorders all have become part of the market for cable operators and consumers. According to reports, cable programmers are seeking out even more options for...

  • Despite New Approaches, Traditional Media Prevail. Mandese, Joe // Television Week;8/11/2003, Vol. 22 Issue 32, p13 

    Reports on the trend in media planning in the U.S. as of August 2003. Creation of strategic planning positions; Information on the 2003 edition of Veronis Suhler Stevenson's Communication Industry Forecast; Share of advertising budgets that will be enjoyed by traditional advertising in 2007.

  • Study: Broadcast Ad Cash on the Rise. Sherman, Jay // Television Week;8/11/2003, Vol. 22 Issue 32, p6 

    Presents the results of a study conducted by Veronis Suhler Stevenson on the trend in broadcast advertising spending in the U.S. as of August 2003. Percentage of growth in advertising spending; Projected growth in advertising spending on broadcast television; Factors that contribute to the...

  • Ad Spending on the Rise. Higgins, John M. // Broadcasting & Cable;8/2/2004, Vol. 134 Issue 31, p5 

    Forecasts the market performance of the television broadcasting industry in the U.S. in 2008. Growth in television advertising spending, according to the forecast of investment-banking firm Veronis Suhler Stevenson; Factors that contributed to a decline in the advertising growth; Increase in...

  • Trade magazines' influence wanes. Callahan, Sean // B to B;6/7/2004, Vol. 89 Issue 6, p14 

    A new report by media merchant bank firm Veronis Suhler Stevenson (VSS) chronicles the rise of the communications industry as an economic force. But the report also shows the waning influence of trade publications. It defines the communications industry broadly, including TV advertising, book...

  • ONE CONSUMER AT A TIME. Lindsay, Greg // Advertising Age;1/2/2006, Vol. 77 Issue 1, p22 

    The article discusses the changes in the attitudes of the baby boom generation and the Generation Y toward mass media. According to the forecast of Veronis Suhler Stevenson, U.S. citizens in 2006 will devote more time on TV, radio and satellite radio and by 2009, another 10 minutes a day will be...

  • Ad-Supported Media Losing Ground. Mandese, Joe // Television Week;8/9/2004, Vol. 23 Issue 32, p17 

    Provides information on the "Communications Industry Forecast & Report" on advertisement-supported media released by Veronis Suhler Stevenson in the U.S. in August 2004. Statistics on media usage, revenues and market shares of the television industry; Decrease in advertisement-supported media...

  • OUT-OF-HOME. Stilson, Janet // Brandweek;1/4/2010, Vol. 51 Issue 1, p15 

    The article discusses the outlook for advertising spending in 2010 in the U.S. out-of-home (OOH) industry. Statistics are given which show the growth rate for digital OOH, billboards, and cinema advertising networks. The views of media executives Norm Chait, Michael Chico, Damon Peirson, Jack...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics