THE SCRIPPS HOW-TO PLAN Micro Web Sites and Cell-Phone Recipes

Stump, Matt
January 2006
Multichannel News;1/2/2006, Vol. 27 Issue 1, p26
The article presents an interview with Burton Jablin, senior vice president of content at Scripps Networks, regarding the new-media success of the firm. Jablin says that the firm likes the idea of being an agnostic of technology and distribution mechanism. He explains the broadband services and the 10 microsites of the company to be launched in 2006. The amount of home and garden television Kitchen Design material in the HGTV.com is related. The online television advertisers of the firm and the things he acquire from online advertising is revealed. The executive speaks about the absence of interest of their mainstream advertisers on other Web sites.


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