TITLE

MTV NETWORKS' NEW DRIVE: Hybrid Broadband Nets for the Masses

AUTHOR(S)
Umstead, R.Thomas
PUB. DATE
January 2006
SOURCE
Multichannel News;1/2/2006, Vol. 27 Issue 1, p22
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Jason Hirschhorn, chief digital officer of MTV Networks, regarding his agenda for the network. He explains the video services being offered by the firm via the Internet. The number of the service users are growing according to the chief digital officer. The broadband networks of the firm are claimed to be supported by advertisements. The offerings of the company for mobile phone users are also provided. Hirschhorn shares the company strategy on offering content through iPod or portable media centers.
ACCESSION #
19329083

 

Related Articles

  • Days of Future Passed. Gloede, Bill // MediaWeek;2/14/2005, Vol. 15 Issue 7, p19 

    Discusses the need of advertisers and agencies to integrate their messages with the use of digital media technologies. Effect of the Internet on consumer media usage; Features of the Ipod technology; Prevalence of digital cable television.

  • Time to jump on the bandwagon or risk becoming obsolete. Fulford, Linda // Media: Asia's Media & Marketing Newspaper;5/19/2006, p14 

    This article presents views of the author on the importance of public relations (PR) firms in brand building campaigns. In recent decades, PR has found itself increasingly at the forefront of many brand building campaigns, due to the realisation that PR builds credibility of a brand. The...

  • Just Asking. Anderson, Mae // Adweek;2/28/2005, Vol. 46 Issue 9, p50 

    The article presents information on the motivation factor added by advertising campaigns on consumers. This article provides the version of some of the consumers who had consumed ipods after viewing advertisements on this product. In another occasion, one of the consumer was so impressed by a...

  • Making the Sale to Your Only Customer. Graham, John // Air Conditioning Heating & Refrigeration News;8/7/2006, Vol. 228 Issue 15, p46 

    The article reflects on finding a consistent flow of customers. The author describes that the Internet and the iPod epitomized a culture of the "one customer." He suggests that businesses should embrace futuristic practices in advertising, delivering what the customer wants and reaching out to...

  • Podcast tells Fusion owners about features. Connelly, Mary // Automotive News;6/5/2006, Vol. 80 Issue 6206, p33 

    This article reports that Ford Motor Co. is bringing a standard sales tool at auto dealerships in the United States. Starting this week, the Ford brand is offering a 10-minute audio podcast that promotes the mid-sized 2006 Fusion. A podcast is an audio or video file that Internet users can...

  • Cable '06. Orsini, Patricia // Adweek;4/10/2006, Vol. 47 Issue 15, p37 

    The article reports that video on demand, high-speed Internet service and digital video recorders all have become part of the landscape for cable operators and consumers. Cable programmers are seeking out even more options for consumers, and not necessarily on the TV. Programmers now are...

  • Media choice: Mooky TV. Lind, Kalle // Marketing (00253650);3/8/2006, p11 

    The article presents information on Mooky TV, a digital video magazine published by Best Before Media. It delivers digital-magazine content to the iPod, which is an excellent idea. Content-wise, Mooky TV fails to impress, feeling rather too fragmented. This kind of magazine always struggles to...

  • A Slice of the Apple.  // Beverage World;12/15/2006, Vol. 125 Issue 12, p34 

    The article focuses on the use of the iPod in product marketing. The iPod has brought on-demand media to millions of people and it's become a marketer's dream. It's nothing short of magic that a marketer can get a consumer to voluntarily download a piece of branded infotainment and connect with...

  • 12V Campaign Raising $300K. GILROY, AMY // TWICE: This Week in Consumer Electronics;10/12/2009, Vol. 24 Issue 21, p12 

    The article reports on the plan of the 12-Volt Awareness Intitiative to create a viral video campaign to boost interest in car stereo and electronics in the U.S. The car stereo awareness campaign will be started on November 12, 2009. A research found that consumers do not know that there are...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics