MTV NETWORKS' NEW DRIVE: Hybrid Broadband Nets for the Masses

Umstead, R.Thomas
January 2006
Multichannel News;1/2/2006, Vol. 27 Issue 1, p22
The article presents an interview with Jason Hirschhorn, chief digital officer of MTV Networks, regarding his agenda for the network. He explains the video services being offered by the firm via the Internet. The number of the service users are growing according to the chief digital officer. The broadband networks of the firm are claimed to be supported by advertisements. The offerings of the company for mobile phone users are also provided. Hirschhorn shares the company strategy on offering content through iPod or portable media centers.


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