TITLE

Secret of My Success

AUTHOR(S)
Deaver, Scott; Beasty, Colin
PUB. DATE
December 2005
SOURCE
CRM Magazine;Dec2005, Vol. 9 Issue 12, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Scott Deaver, executive vice president of marketing for Cendant Car Rental Group. When ask about the decision of Cendant to select a customer relationship (CRM) consultancy, he reiterates the need of the company to segment its car rental users. He explains that Chadwik Martin Bailey (CMB) was chosen because it offered both research and consulting solutions. He shares that CMB implemeted a strategic segmentation framework that mapped market positions.
ACCESSION #
19243500

 

Related Articles

  • The Company You Keep. Freed, Dan // Investment Dealers' Digest;4/10/2006, Vol. 72 Issue 14, p12 

    The article reports on the decision made by Cendant Car Rental Group to sell 1 billion dollars worth of junk bonds to take out lower-coupon asset-backed debt secured by its fleet of vehicles. Their move was considered counterintuitive, which seems to be driven by the deteriorating credit quality...

  • Brandweek people.  // Brandweek;04/23/2001, Vol. 42 Issue 17, p36 

    Features two marketing executives in the United States who were promoted in their respective companies. Scott Deaver as executive vice president at Avis Rent A Car; Anne Tawney as senior vice president of marketing at Jiffy Lube.

  • WINNERS CIRCLE. Olearchik, James // Travel Agent;1/6/2003, Vol. 311 Issue 1, p28 

    Presents the winners of the 2002 people of the year award from the car rental category of the travel industry. Effort of executive vice president of marketing, Scott Deaver to change the business name of Avis Inc.; Success of Auto Europe under the management of president Imad Khalidi; Work...

  • JPMorgan, Deutsche Bank Sell Cendant Car Rental Biz Credit.  // Bank Loan Report;3/20/2006, Vol. 21 Issue 11, p2 

    The article reports on the 2.375 billion dollars bank deal made by Cendant Car Rental Group. It consisted of a 1.5 billion dollar, five-year revolver loan and six-year, 875 million term loan. The initial price talk was set at Libor plus 150 basis points for the two tranches which received a...

  • SMPS awards show what works. Hoyt, C.K. // Architectural Record;Feb1992, Vol. 180 Issue 2, p28 

    Covers the recent Society for Marketing Professional Services (SMPS) awards. 185 entries in 11 categories were judged for effectiveness, merits and originality. Lists first-place awards with jury comments.

  • SITUATIONS WANTED. Benady, David // Marketing Week;1/9/2003, Vol. 26 Issue 2, p20 

    Discusses the employment trend for top marketing executives in Great Britain. Annual salaries of top marketers; Demand for senior marketing jobs; Firms looking for top marketing executives.

  • Agency Moves.  // Promo;Mar2003, Vol. 16 Issue 4, p115 

    Presents information on marketing executives in the United States as of March 2003. Appointment of Bob Lawrence as president of Atlanta, Georgia based 141 Worldwide; Promotion of Justin Garberg as chief operations officer of marketing services firm The Sunflower Group; Hiring of Paul Murray as...

  • Transitions.  // Response;Dec2002, Vol. 11 Issue 3, p14 

    Reports on executive movements in marketing in the United States, as of December 2002. Appointment of Tim Fritzley as vice president of sales and services at Microsoft TV; Promotion of Jim Sciancalepore as vice president/senior creative director at Media Logic; Appointment of Leon Potasinski to...

  • It's people who get new products to market fast. Donovan, Sandra S. // Research Technology Management;Sep/Oct94, Vol. 37 Issue 5, p12 

    Describes qualities of successful marketing managers. Challenges faced by marketing managers; Characteristics of talented marketing managers; Areas of interaction of managers; Features of excellent performers; Details of common staffing mistakes committed by organizations; Academic education of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics