Partners by Proxy

Jensen, Joyce
December 2005
Marketing Health Services;Winter2005, Vol. 25 Issue 4, p34
Academic Journal
The article presents an interview with executives Steven G. Sloate, Ken E. Mack, and Thomas M. Reardon on the role of marketing professionals as advocates and assistants in healthcare organization strategic partnership formation. Subjects discussed include the criteria used to determine cooperative opportunities, the importance of initially confronting "deal breaker" party wants and needs, and preferred partnership models for health care services.


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