TITLE

Traditional Marketing is Dead

AUTHOR(S)
Donaton, Scott
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Sergio Zyman, former Coca-Cola marketing executive and head of the Z Group consultancy. Views on the ineffectiveness of traditional marketing; His definition of marketing; Information on his book "The End of Marketing As We Know It."
ACCESSION #
1906845

 

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