TITLE

Miles to go

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
November 2005
SOURCE
Progressive Grocer;11/15/2005, Vol. 84 Issue 17, p96
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Winston Weber of Winston Weber & Associates Inc. In this interview, Weber identifies the missteps in category management and proposes directions for getting it back on track. He points out the elements of category management that most require restructuring and offers views on what or who is holding back category management's evolution.
ACCESSION #
19055818

 

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