Miles to go

McTaggart, Jenny
November 2005
Progressive Grocer;11/15/2005, Vol. 84 Issue 17, p96
Trade Publication
This article presents an interview with Winston Weber of Winston Weber & Associates Inc. In this interview, Weber identifies the missteps in category management and proposes directions for getting it back on track. He points out the elements of category management that most require restructuring and offers views on what or who is holding back category management's evolution.


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