TITLE

NBA Expands Product Offering To Young People With NBA Kids

PUB. DATE
November 2005
SOURCE
SGB;Nov2005, Vol. 38 Issue 11, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Stacey Kerr, director of Interactive, Toys and Games for the NBA, about the strategy behind NBA Kids, a line of league and team merchandise for young funs. Reason the National Basketball Association launches NBA Kids; Stores that feature the NBA Kids products; Reaction of sporting goods retailers to the initiative.
ACCESSION #
18921766

 

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