Learning to listen to new ideas

Lewis, Elen
November 2005
Brand Strategy;Nov2005, Issue 197, p18
Trade Publication
The article presents an interview of Gianni Ciserani, vice president and general manager of Procter and Gamble in Great Britain and Ireland in 2005. Ciserani expressed his views on marketing and the importance of innovations at the company. He also commented on the openness and transparency of the company.


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