TITLE

Creating a Positive Image

AUTHOR(S)
Peterson, Scott
PUB. DATE
September 2005
SOURCE
Nuclear Plant Journal;Sep/Oct2005, Vol. 23 Issue 5, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Scott Peterson, vice president for communications at the Nuclear Energy Institute (NEI). Definition of the term, "branding" in context of Nuclear Energy Institute's efforts; Target audience of the branding campaign; Different ways industry professionals can support the Nuclear Energy Branding efforts of NEI; Plan to bring about technology transfer from other industries to enable effective communication in the nuclear energy business.
ACCESSION #
18733563

 

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