Creating a Positive Image

Peterson, Scott
September 2005
Nuclear Plant Journal;Sep/Oct2005, Vol. 23 Issue 5, p47
Trade Publication
Presents an interview with Scott Peterson, vice president for communications at the Nuclear Energy Institute (NEI). Definition of the term, "branding" in context of Nuclear Energy Institute's efforts; Target audience of the branding campaign; Different ways industry professionals can support the Nuclear Energy Branding efforts of NEI; Plan to bring about technology transfer from other industries to enable effective communication in the nuclear energy business.


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