TITLE

Made to measure strategies

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Thuy Tranthi, president of the clothing company, Thomas Pink, on the company's expansion plans in the United States. Brand positioning strategy of the company around the world; Marketing channels that work best for Thomas Pink; Importance of brand partnerships on Thomas Pink.
ACCESSION #
18653318

 

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