TITLE

The Mobile Revolution Rings True

AUTHOR(S)
Beasty, Colin
PUB. DATE
October 2005
SOURCE
CRM Magazine;Oct2005, Vol. 9 Issue 10, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Dan Steinbock, author of the book "The Mobile Revolution." Role of marketing innovations in the mobile revolution; Impact of mobile technology on customer relationship management; Interesting content of the book.
ACCESSION #
18605239

 

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