P&G visionary views Web as mission critical

Maddox, Kate
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section pS14
Trade Publication
Presents an interview with Denis Beausejour, vice president-global marketing and vice president-marketing global beauty care and North America at Procter & Gamble Co. His opinions on Internet advertising; Obstacles facing the evolution of Internet advertising; Changes seen in the Internet advertising industry between 1998 and early 1999.


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