TITLE

P&G visionary views Web as mission critical

AUTHOR(S)
Maddox, Kate
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section pS14
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Denis Beausejour, vice president-global marketing and vice president-marketing global beauty care and North America at Procter & Gamble Co. His opinions on Internet advertising; Obstacles facing the evolution of Internet advertising; Changes seen in the Internet advertising industry between 1998 and early 1999.
ACCESSION #
1837478

 

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