TITLE

Life After the 30-Second Spot

AUTHOR(S)
Beasty, Colin
PUB. DATE
September 2005
SOURCE
CRM Magazine;Sep2005, Vol. 9 Issue 9, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews author Joseph Jaffe about his book "Life After the 30-Second Spot" and how companies can energize their brand. Changes in consumer attitudes toward advertising campaigns; Things that marketers can do to attract consumers to their brands; Overview of the chapters of the book on marketing problems.
ACCESSION #
18315872

 

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