TITLE

Walking the wiser walk

AUTHOR(S)
Lewis, Elen
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Discusses the success of Diageo's Johnnie Walker brand. Origin of the brand; Impact of Johnnie Walker's "Keep Walking" advertising campaign; Brand strategy; Marketing programs; Benefits of brand extension; Future plans of the brand.
ACCESSION #
18290409

 

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