TITLE

Something to look forward to

AUTHOR(S)
Lewis, Elen
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Wire & Plastics Products Ltd. (WPP) chief executive Martin Sorrell. Brand strategy; View on the Chinese market; Positioning of WPP; Advice to clients to make their businesses more successful.
ACCESSION #
18290405

 

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