TITLE

Ford to focus on building its brands

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM4
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Jim Schroer, executive director of marketing strategy and brand management at Ford Motor Co., about the company's marketing strategy. Outlook for the overall marketing budget in 2000; Description of the company's relationship marketing efforts; Prospect for more sponsorship deals in the U.S.
ACCESSION #
18196764

 

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