Ford to focus on building its brands

Geist, Laura Clark
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM4
Trade Publication
Presents an interview with Jim Schroer, executive director of marketing strategy and brand management at Ford Motor Co., about the company's marketing strategy. Outlook for the overall marketing budget in 2000; Description of the company's relationship marketing efforts; Prospect for more sponsorship deals in the U.S.


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