Triple Threat

Leand, Judy
August 2005
SGB;Aug2005, Vol. 38 Issue 8, p56
Trade Publication
Interviews Angel Martinez, president and CEO of Goleta, California-based Deckers Outdoor Corp., about his plans in the company's footwear brands. Performance of the Teva, Simple and Ugg brands in the footwear market; Information on the target consumer of the brand Simple; Overview of the advertising and marketing plans for the three brands.


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