Splicing together cable's advertising future

Woidke, Paul
August 2005
CED;Aug2005, Vol. 31 Issue 8, p40
Trade Publication
Presents an interview with Paul Woidke, vice president of technology for Comcast Spotlight, about the advertising impact of on-demand and simulcasting. Trend towards dispersions of interconnections among operators; Benefits of an interactive market to advertisers; Launch of a digital program insertion.


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