TITLE

Up Close: Communications Maven Joan Capelin

AUTHOR(S)
Knack, Ruth
PUB. DATE
July 2005
SOURCE
Planning;Jul2005, Vol. 71 Issue 7, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Maven Joan Capelin, author and principal of New York-based public relations company Capelin Communications, regarding her book "Communication by Design: Marketing Professional Services." Comments of Capelin about difference between working for architecture and planning firms; Public agencies for which Capelin has worked; Description of the principle of control spin in her book.
ACCESSION #
17596024

 

Related Articles

  • Juggling public relations plays important role in... Schenkein, Robert // Hudson Valley Business Journal;11/24/97, Vol. 8 Issue 15, p22 

    Stresses the important role played by public relations in marketing. Reasons why public relations should be considered in formulating market strategies; Changing market strategies to meet the needs of consumers; Findings of the study conducted by Yankelovich Partners and Gannett's USA Weekend...

  • Communication By Design: Marketing Professional Services. Henderson, Harold // Planning;Jul2005, Vol. 71 Issue 7, p60 

    Reviews the book "Communication by Design: Marketing Professional Services," by Joan Capelin.

  • Marketing Public Relations... Lead, Follow or Get Out Of the Way. Marken, Gideon A. // Public Relations Quarterly;Spring95, Vol. 40 Issue 1, p47 

    This article focuses on the concept of marketing public relations (MPR) in the United States. Marketing public relations is indeed a very important segment in marketing plan because of its powerful capabilities. Marketing public relations is customer- oriented and need two-way communications to...

  • The First Rites of a Public Relations Director. Kopec, Joseph A. // Public Relations Quarterly;Fall76, Vol. 21 Issue 3, p20 

    Some people climb the public relations ladder of success with ease. They start with both feet on the ground and work their way up to the top one rung at a time. Other practitioners, grappling with themselves and their organizations or both, find that each time they move from rung to rung the...

  • How MPR Adds Value to Integrated Marketing Communications. Harris, Thomas L. // Public Relations Quarterly;Summer93, Vol. 38 Issue 2, p13 

    The aim of business is to create a customer. The dean of American management experts believes that marketing is so basic it cannot he considered a separate function. Marketing is the whole business from the point of view of its final result, that is from the customer's point of view. Whatever an...

  • Vendor-partner deals winning proposition for all. Schmidt, Kathleen V. // Marketing News;08/16/99, Vol. 33 Issue 17, p6 

    This article discusses the vendor-partner sponsorships of events by corporations in the United States. Unlike traditional sponsorship deals which use signage to put the company's name out before a crowd and have few specifics to help gauge impact, vendor-partner sponsorships, in addition to the...

  • Agencies take prudent approach to marketing their new awards. Littman, Margaret // Marketing News;08/02/99, Vol. 33 Issue 16, p4 

    The article discusses the importance of marketing awards to the business enterprises in the United States. The article states that it is the time when many major awards, from the Public Relations Society of America's Silver Anvil to the International Advertising Festival's Grand Prix, are...

  • CORPORATE ADVERTISING: PROCESS, PRACTICES, AND PERSPECTIVES (1970-1989). Patti, Charles H.; McDonald, John P. // Journal of Advertising;1985, Vol. 14 Issue 1, p42 

    In recent years, a number of internal and external forces have urged companies to pay increased attention to the role that corporate advertising plays in marketing communications strategy. Despite this increased importance, a comprehensive view of current corporate advertising practices does not...

  • The Starbucks of Nail Salons. Newman, Eric // Brandweek;7/23/2007, Vol. 48 Issue 28, p38 

    The article profiles new business venture Dashing Diva, which looks to bring a brand image to the nail salon industry and hopes to follow the business model of Starbucks coffee. The article states that the national chain will expand to six locations in New York, North Carolina, and California...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics