Developing AOL's community

Doonar, Joanna
May 2005
Brand Strategy;May2005, Issue 192, p18
Trade Publication
Presents an interview with Karen Thomson, chief executive and chairman of AOL UK regarding Internet start-ups and AOL's progress. Difficulty of setting up AOL in Great Britain; Presence of several senior women in the Internet industry; View on the use of "Connie," an online genie, in AOL's previous advertising; Challenge of moving to broadband; Collaboration with Apple on music services; View on entertainment.


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