TITLE

What's really Pecker's plan?

AUTHOR(S)
Brady, James
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with David J. Pecker, former president and CEO of Hachette Filipacchi Magazines. Reason for his decision to purchase the tabloid newspapers "National Enquirer" and "Star"; Plans of Pecker for "Star"; Accomplishments of Pecker at Hachette Filipacchi.
ACCESSION #
1638119

 

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