Motivated to take care of consumers

February 2005
Cabinet Maker;2/25/2005, Issue 5427, p83
Trade Publication
The article presents an interview with Alex Mundell, Vale Furnishers Director and General Manager, about customer services. Discussing how he got into retailing, he said that like most people in retailing, he fell into it. Nobody chooses to go into retailing, people choose to be doctors or lawyers. But once in it, the person is bitten. In his opinion, retailers are more the brand than the manufacturer. He said, he has built up as a brand. He know the word is over-used but retailers take an aspiration at approach. Mundell said that as a retailer they do not discount. Sometimes people will go somewhere else to buy a product for less and they do get frustration.


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