Counting on content

March 2005
CED;Mar2005, Vol. 31 Issue 3, p44
Trade Publication
The article presents an interview of Steve Wadsworth, president of the Walt Disney Internet Group (WDIC). In his interview Wadsworth discussed how WDIC has been able to use broadband to keep consumers engaged and their wallets open, but also build a growing advertising segment. He stated that content is becoming increasingly important and much more of a leading facet of what they are selling to the end consumer than just basic service statistics like speed. He mentioned that the company will continue to increase in investment in content for broadband in several ways in order to support that. He also reflected on the revenue system of the company.


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