Back in the Saddle

Ryan, Thomas J.
February 2005
SGB;Feb2005, Vol. 38 Issue 2, p20
Trade Publication
Presents an interview with Paul Fireman, chairman and CEO of Reebok International. Role played by Fireman in the growth of the Reebok footwear brand; Evolution of the Reebok brand; Concept of the single-branded campaign to be launched by the company.


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