TITLE

Leaping ahead of the game

AUTHOR(S)
Doonar, Joanna; Ceballos, Teresa
PUB. DATE
February 2005
SOURCE
Brand Strategy;Feb2005, Issue 189, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Teresa Ceballos, vice president marketing for LeapFrog Toys in Great Britain. Growth of the interactive educational toy sector; Effectiveness of the marketing strategy; Concern about the time spent by children on computers and technology.
ACCESSION #
15992749

 

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