The Lyon King

Leand, Judy
October 2004
SGB;Oct2004, Vol. 37 Issue 10, p60
Trade Publication
Interviews Glenn Lyon, president and chief merchandising officer of The Finish Line, about the sporting goods industry in the U.S. Challenges faced by the company, as of October 2004; Effect of retail and vendor consolidations in the industry on the business of The Finish Line; Strategy used by the company to retain core consumers and attract new shoppers; Views on the business relationship of the company with Nike.


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