TITLE

The Lyon King

AUTHOR(S)
Leand, Judy
PUB. DATE
October 2004
SOURCE
SGB;Oct2004, Vol. 37 Issue 10, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Glenn Lyon, president and chief merchandising officer of The Finish Line, about the sporting goods industry in the U.S. Challenges faced by the company, as of October 2004; Effect of retail and vendor consolidations in the industry on the business of The Finish Line; Strategy used by the company to retain core consumers and attract new shoppers; Views on the business relationship of the company with Nike.
ACCESSION #
14795614

 

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