Russell Material

Bhonslay, Marianne
May 2004
SGB;May2004, Vol. 37 Issue 5, p35
Trade Publication
Interviews Russell Athletic president Matt Mirchin, about the company's role in the team sports market and its plans for future growth. Percentage of the company's market share in high school football; Implications of the heritage and size of the team business for their success; Effect of the firm's advertising campaign on the brand awareness of retailers and consumers.


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