TITLE

Russell Material

AUTHOR(S)
Bhonslay, Marianne
PUB. DATE
May 2004
SOURCE
SGB;May2004, Vol. 37 Issue 5, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Russell Athletic president Matt Mirchin, about the company's role in the team sports market and its plans for future growth. Percentage of the company's market share in high school football; Implications of the heritage and size of the team business for their success; Effect of the firm's advertising campaign on the brand awareness of retailers and consumers.
ACCESSION #
14564300

 

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