September 2004
Journal of Financial Planning;Sep2004, Vol. 17 Issue 9, p12
Academic Journal
This article interviews author Virginia Postrel on her views on dynamism, stasism, and the future of financial planners. Postrel became a business journalist, working at the Wall Street Journal and for Inc. magazine. She always was interested in political opinion journalism and particularly in Reason magazine. According to her, dynamism rests on the view that the future is open-ended and that it evolves without anybody being in charge of it. It evolves instead through trial and error, experimentation and feedback, competition and choice. She says it allows for many visions of the future. According to her, dynamism addresses big picture issues in society, but with caveats. Postrel cites LensCrafters as an example of a company listening and hearing what was not said. She relates that several years ago LensCrafters conducted a series of traditional focus groups to get feedback from customers. They came in with very specific questions that involved choices. Postrel believes that every profession has dynamists. According to her, there certainly are forces of stasism at work, though, that are not all bad. But generally, she believes that there are more rewards with a dynamist approach to a profession and the marketplace.


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