TITLE

Sponsorship is more than just a logo

AUTHOR(S)
Doonar, Joanna
PUB. DATE
September 2004
SOURCE
Brand Strategy;Sep2004, Issue 185, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
No abstract available.
ACCESSION #
14388276

 

Related Articles

  • Flora extends marathon work with family event. Sweney, Mark // Marketing (00253650);1/19/2005, p3 

    This article reports that Flora is to reinforce its 10-year association with the London Marathon with the creation of a high-profile race for families nationwide. The Unilever-owned margarine brand is setting up the Flora Family Marathon, which is intended to give its sponsorship mass-market...

  • General Sports launches division. Maurer, Katie // Crain's Detroit Business;8/14/2006, Vol. 22 Issue 33, p10 

    The article presents information on launching of a new division, General Sports Alliances by General Sports and Entertainment L.L.C. in order to focus more on the sale of the naming rights for property and sponsorship opportunities. The company is negotiating sponsorships opportunities for...

  • Speedo signs as GB Swimming sponsor. Barnes, Rachel // Marketing (00253650);12/1/2004, p5 

    The article informs that Speedo will become the official sponsor of British Swimming from January in a four-year deal that will build the brand's associations with grass-roots sport. The swimwear company claims its status as official kit supplier to the sport's national governing body will...

  • THE INFLUENCE OF BRAND EQUITY ON CONSUMER RESPONSES TO SPORTS SPONSORSHIP. Roy, Donald P.; Cornwell, T. Bettina // AMA Winter Educators' Conference Proceedings;2001, Vol. 12, p342 

    Corporate sponsorship of sports and other events is one of the fastest growing forms of marketing communications used to reach target audiences. The sponsorship industry in North America has grown from less than $1 billion in 1985 to an estimated $7.6 billion in 1999 (International Events Group...

  • AMBUSH MARKETING: Heading Them Off At the Pass. Ettorre, Barbara // Management Review;Mar93, Vol. 82 Issue 3, p53 

    Presents information about event sponsorship, sometimes called 'ambush' or 'parasite' marketing. Corporate sponsorship of major events such as the Olympics and the Super Bowl; Chief benefits to the corporate sponsor; Confusing aspects of sponsorship.

  • Enjoy Europe's sporting dominance while it lasts. Currie, Nigel // Marketing Week;6/19/2003, Vol. 26 Issue 25, p16 

    Reports on the anticipated growth of the European sponsorship market as sporting events continue to play an increasingly dominant role in the global sponsorship industry. Contribution of the staging of major world European or Commonwealth events to the growth of the sponsorship market;...

  • Sponsorship research will boost value of deals. Macdonald, Alastair // Marketing Week;7/20/2000, Vol. 23 Issue 25, p14 

    Focuses on the need for sporting organizations to prove the value to be gained by brands from sponsoring events. Media mileage offered by sporting events; Ability of sporting events to deliver clients' marketing and business objectives; Failure of sporting organizations to show how effective...

  • Sponsorship is not a sure thing. Sankey, Jeremy // Precision Marketing;11/19/2004, Vol. 17 Issue 5, p9 

    Reports on the use of sports sponsorship by several companies in an effort to market its products in Melbourne, Victoria. Influence of the success of sports on the brand being advertised and the reputation of the company; Importance of sponsorship on giving chances of communicating with direct...

  • Role modelling unhealthy behaviours: food and drink sponsorship of peak sporting organisations. Kelly, Bridget; Baur, Louise A.; Bauman, Adrian E.; Smith, Ben J.; Saleh, Shaimaa; King, Lesley A.; Chapman, Kathy // Health Promotion Journal of Australia;Apr2011, Vol. 22 Issue 1, p72 

    Issue addressed: Organised sport provides an important setting for health promotion. Peak sporting organisations have a role in assisting and overseeing sports clubs, including providing funding opportunities. As such, sponsorship of these organisations may influence the funding of community...

Share

Read the Article

Other Topics