TITLE

The Invisible Market

PUB. DATE
September 2004
SOURCE
Across the Board;Sep/Oct2004, Vol. 41 Issue 5, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews C. K. Prahalad, the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School in Ann Arbor, on strategic planning. Theme of his book "The Fortune at the Bottom of the Pyramid"; Views on developing markets; Effect of the disparities in income on the relationship between senior executives and poor consumers.
ACCESSION #
14380475

 

Related Articles

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics