TITLE

The Invisible Market

PUB. DATE
September 2004
SOURCE
Across the Board;Sep/Oct2004, Vol. 41 Issue 5, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews C. K. Prahalad, the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School in Ann Arbor, on strategic planning. Theme of his book "The Fortune at the Bottom of the Pyramid"; Views on developing markets; Effect of the disparities in income on the relationship between senior executives and poor consumers.
ACCESSION #
14380475

 

Related Articles

  • A NEW PATH TO PROFIT. Overholt, Alison // Fast Company;Jan2005, Issue 90, p25 

    This article presents an interview of C. K. Prahalad, professor of business management at the University of Michigan, about his book, The Fortune at the Bottom of the Pyramid. The bottom of the pyramid represents the poor people or $14 trillion in purchasing power. Demographically, it is young,...

  • The Fortune at the Bottom of the Pyramid (Book). Kennedy, Carol // Director (00123242);Aug2004, Vol. 58 Issue 1, p36 

    Reviews the book "The Fortune at the Bottom of the Pyramid," by C. K. Prahalad.

  • The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits. Srinivasan, Shiva Kumar; Goel, Abhishek // Vikalpa: The Journal for Decision Makers;Apr-Jun2005, Vol. 30 Issue 2, p149 

    Reviews the book "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits," by C. K. Prahalad.

  • Book Review Essay: Promises and Perils at the Bottom of the Pyramid. Walsh, James P.; Kress, Jeremy C.; Beyerchen, Kurt W. // Administrative Science Quarterly;Sep2005, Vol. 50 Issue 3, p473 

    The article reviews the book "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits," by C. K. Prahalad.

  • The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits.  // Consumer Policy Review;Jan/Feb2005, Vol. 15 Issue 1, p31 

    Reviews the book "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits," by C. K. Prahalad.

  • Prahalad's 'Bottom of the Pyramid' is Top-Notch Thinking. Barnett, Thomas P. M. // WPR Subset;10/26/2009, p1 

    The article reports that C. K, Prahalad, University of Michigan professor, tops the Thinkers 50 web. It says that the analysis of Prahalad of the market is a must reading for anyone who have strategic thought in the age of globalization. It states that Prahalad alerts the people of the reality...

  • The Fortune at the Bottom of the Pyramid. High, Darrell // Supply Management;2/3/2005, Vol. 10 Issue 3, p35 

    Reviews the book "The Fortune at the Bottom of the Pyramid," by C. K. Prahalad.

  • Prahalad to deliver U-M lecture. Beiger, Deanna // Crain's Detroit Business;9/13/2004, Vol. 20 Issue 37, p4 

    This article reports that professor C.K. Prahalad is scheduled to deliver the UM Business School's 38th annual William K. McInally Memorial Lecture. In his new book "The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits," Prahalad theorizes that businesses can profit...

  • GOOD READING.  // Credit Union Management;Feb2006, Vol. 29 Issue 2, p62 

    The article reviews the book "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits," by C.K. Prahalad & Stuart Hart.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics