TITLE

Nigel Unwin threw himself into top gear for last month's London Motor Show

AUTHOR(S)
Cook, Alyson
PUB. DATE
November 1997
SOURCE
Marketing Event;Nov/Dec97, p19
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Nigel Unwin, promotions and special events manager of Daewoo Motor Co. Ltd. Comments on Daewoo's advertising strategy and participation in the 1997 London Motor Show; Sales performance of Daewoo; Role of exhibitions on Daewoo's over-all marketing strategy.
ACCESSION #
14364

 

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