TITLE

It's Full Throttle for Cable Marketing

AUTHOR(S)
Dore, Kathleen; Halling, Pamela Euler
PUB. DATE
July 2004
SOURCE
Multichannel News;7/12/2004, Vol. 25 Issue 28, p69
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Kathleen Dore, president of Rainbow Entertainment Services, and Pamela Euler Halling, senior vice president of marketing and programming at Insight Communications Co., about their views on the state of the cable and telecommunications industry in the U.S. as of July 12, 2004. Marketing issues facing the cable industry; Lessons that can be learned from other industries in terms of competition and sales channels; Reasons for their efforts to provide a significant learning experience to middle managers.
ACCESSION #
13749574

 

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