TITLE

Wright bombshell: Cable switch an option for NBC

AUTHOR(S)
Ross, Chuck
PUB. DATE
December 1998
SOURCE
Advertising Age;12/14/1998, Vol. 69 Issue 50, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Bob Wright, NBC network president and CEO, regarding the changes in the programming of the network. Plan of the network to change its relationship with its affiliates; His views on the ratings of Nielsen for prime time programming; Competition of the network with Fox Broadcasting Co.
ACCESSION #
1371125

 

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