Wright bombshell: Cable switch an option for NBC

Ross, Chuck
December 1998
Advertising Age;12/14/1998, Vol. 69 Issue 50, p3
Trade Publication
Presents an interview with Bob Wright, NBC network president and CEO, regarding the changes in the programming of the network. Plan of the network to change its relationship with its affiliates; His views on the ratings of Nielsen for prime time programming; Competition of the network with Fox Broadcasting Co.


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