10 Questions with . . . Sheryl Tucker on Money and Money

July 2004
Journal of Financial Planning;Jul2004, Vol. 17 Issue 7, p10
Academic Journal
This article presents an interview with magazine editor Sheryl Tucker on affluent U.S. citizens and their money. According to Tucker, there allegedly is a real conflict lurking deep in the heart of affluent U.S. citizens. While they embrace the luxury lifestyle they have become accustomed to, they resoundingly reject the luxury label. Even more revealing, affluent U.S. citizens also both embrace and reject the role of money and possessions in achieving the good life, which 62 percent say they are living. A survey conducted by RoperASW of 2,068 adults who are financial or investment decision-makers in households with $75,000 or more in annual income, which is how most demographers and economists define such a class. Median household income for affluent U.S. citizens, however, is a different issue. It is $121,000, compared with $42,100 for the public as a whole, and about 25 percent of affluent U.S. citizens have an annual household income of $150,000 or more, with a median income of $207,000. Modern affluent U.S. citizens know the value of a dollar, feel living the good life means living within one's means, and are savvy and careful consumers. Allegedly, U.S. citizens view middle class not as an income issue, but as a values and mindset issue.


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