Lemsip goes undiluted

Doonar, Joanna
June 2004
Brand Strategy;Jun2004, Issue 183, p28
Trade Publication
Interviews Reckitt Benckiser PLC's category manager Alex Pitt about the extension of the medicinal lemon drink brand in Great Britain. Factors causing the extension of the brand; Increase in the sales of the cold treatment category; Advertisements for the brand extension of the medicinal lemon drink. INSET: LEMSIP PRODUCT TIMELINE.


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