TITLE

A fresh start for Auntie

AUTHOR(S)
Lewis, Elen
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews British Broadcasting Corp.'s marketing director Andy Duncan about his revised mission statement and business plans in Great Britain. Trust levels of the company; Historical influence of the company; Implementation of classic marketing techniques by Duncan. INSETS: BBC KEY LEARNINGS;TIMELINE BBC.
ACCESSION #
13478801

 

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