TITLE

Buyers Aware: What Advertisers Want

PUB. DATE
June 2004
SOURCE
Multichannel News;6/7/2004, Vol. 25 Issue 23, p42
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews two U.S. cable executives about the kind of progress which cable needs to make to become even more alluring to advertisers and their agencies. Patrick McNew, executive vice president of Local Media Network in Detroit, Michigan; Sue Johenning, executive vice president and director of local broadcast at Initiative in Los Angeles, California.
ACCESSION #
13355215

 

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