TITLE

Concern for creature comforts

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Keith Weed, chairman and CEO of Lever Faberg´ in Great Britain. Expression of love for consumer products; Importance of identifying customer demand; Emphasis on poster advertising.
ACCESSION #
13089964

 

Related Articles

  • Fertile ground lets Weed grow well. Jones, Morag Cuddeford // Brand Strategy;May2004, Issue 182, p16 

    Focuses on the involvement of Keith Weed, chairman and CEO of Lever Fabergé, in the launch of pink-themed household cleaning products in Great Britain. Authority over the progress of Sunsilk shampoo and Cif cleaner; Career background; Emphasis on skill building and investing in people.

  • Lever Fabergé boss wants partnerships.  // Packaging Magazine;6/26/2003, Vol. 6 Issue 12, p1 

    Reports on the appeal of Keith Weed, chairman of Lever Fabergé Ltd. on the need for packaging chain and consumer goods producers to work together in effective partnerships in Great Britain. Benefits of forging strategic collaboration in the packaging sector; Company background of Lever...

  • Unilever's Weed named Marketing Society president. Mason, Tania // Marketing (00253650);4/24/2003, p3 

    The Marketing Society of Great Britain has chosen Keith Weed, chairman of the British company Lever FabergéLtd. as its first president.Weed will work closely with Hugh Burkitt as the Society's first-ever chief executive to demonstrate the impact and importance of marketing in the current...

  • Mother produces new Organics poster ads. Beer, Rebecca // Campaign;1/18/2002, Issue 2, p6 

    Reports the inauguration of the poster campaign for Lever Faberge's Organics haircare by Mother.

  • Comfort Pure unveils sensitive skin mailing.  // Precision Marketing;9/3/2004, Vol. 16 Issue 44, p5 

    Reports that Lever Faberge is launching in 2004 a direct marketing campaign to promote fabric conditioner brand Comfort Pure. Mailing blitz targeting women with sensitive skin; Design of the pack to look like a campaign for a premium cosmetics brand; Information on the product's core skin benefits.

  • Unilever shelves Fabergé name.  // Marketing (00253650);11/10/2004, p4 

    The article reports that Unilever is abandoning the Lever Fabergé Ltd. name as part of an overhaul that included a logo redesign earlier this year. Lever Fabergé will trade as Unilever UK Home and Personal Care from January 2005, sitting alongside Unilever Bestfoods UK and Unilever Ice...

  • Dove seeks 'real women' for ads.  // Marketing (00253650);8/4/2004, p4 

    Dove is to search for the next group of real women to become the faces and bodies of its Dove Firming product campaign. Lever Faberge claims a 700 percent rise in sales of Dove Firming products in the first half of the year, following the introduction of its Ogilvy & Mather Ltd. created...

  • Unilever launches pink Domestos. Tylee, John // Campaign;3/12/2004, Issue 11, p7 

    Fast moving consumer goods company Unilever PLC's subsidiary Lever Faberge Ltd. this week unveils fresh advertising to launch a new variant of its Domestos bleach brand in a response to fears that Faberge's results have been suffering through lack of extensions. The fightback begins on 12 March...

  • Lever Fabergé unveils dark secret of Sure.  // Marketing Week;11/21/2002, Vol. 25 Issue 47, p5 

    Reports the launch of the deodorant brand Crystal from Lever Fabergé in Great Britain. Claim of the company on the innovated formula of the product; Recommended retail price; Disclosure on the budget for the advertising and marketing campaign of the product.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics