10 Questions with...Fred Mandell on Creative Secrets of the Great Masters

April 2004
Journal of Financial Planning;Apr2004, Vol. 17 Issue 4, p12
Academic Journal
The article presents an interview with Fred Mandell, innovation, leadership and creative consultant, and principal of The Lennick Aberman Leadership Group, on leadership and creativity. Mandell believes that the biggest gap in business today is lack of innovation in leadership. Mandell comments that the real question is why it is that leaders are unable or unwilling to find opportunities to energize a company, or that they do not perceive their role to be one that galvanizes innovative environments. On the issue of how boldness is reflected, or not, in leadership today, Mandell believes that many cultures simply do not value calculated risk-taking. Organizations, especially large ones, tend to be conservative in nature. Meanwhile, Mandell says he is always fascinated by the reaction people have when the word 'creativity' comes up. Some think they are not creative by nature, or cannot be creative at all. Part of the problem, according to Mandell, is how people define creativity. Most people think of it as in the traditional arts because society has conditioned people to think in those terms. But even if people accept the traditional definition, Mandell believes that people have more creative capability than they allow themselves to appreciate. INSET: The Cost of the Creativity Gap.


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