Pasties and pastures new

Doonar, Joanna
April 2004
Brand Strategy;Apr2004, Issue 181, p20
Trade Publication
Interviews Mark Dudderidge, managing director of Ginsters in England. Assertion of Dudderidge that despite people's obsession towards health, many of them still buy the company's Cornish pasty products; Amount of money earned by the company over the last four years; Focus of the company on the heritage of Cornwall.


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