Keeping it simple for a smooth operation

Doonar, Joanna
April 2004
Brand Strategy;Apr2004, Issue 181, p18
Trade Publication
Interviews Amanda Mackenzie, director of marketing services for BT in Great Britain, about leveraging the BT brand across the business and keeping customers happy. Identification of the main challenges that Mackenzie has faced at the company; Changes seen in the company's marketing strategy; Significance of the company's role as a large services company.


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