TITLE

Keeping it simple for a smooth operation

AUTHOR(S)
Doonar, Joanna
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Amanda Mackenzie, director of marketing services for BT in Great Britain, about leveraging the BT brand across the business and keeping customers happy. Identification of the main challenges that Mackenzie has faced at the company; Changes seen in the company's marketing strategy; Significance of the company's role as a large services company.
ACCESSION #
12824780

 

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