TITLE

Interview

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
October 1998
SOURCE
Marketing Event;Oct98, p25
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews David Bashaw, marketing manager of Gillette products in Northern Europe, on marketing of the three-blade Gillette MACH3 razor. His strategy in marketing the Gillette MACH3 razor in Europe; Background on Bashaw.
ACCESSION #
1281377

 

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