TITLE

Flexibility constantly tests Black

PUB. DATE
March 2004
SOURCE
Advertising Age;3/15/2004, Vol. 75 Issue 11, pS-14
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Cathleen Black, president of Hearst Magazines, about the challenges facing her company and the magazine industry. Reason for a disappointing advertising sales; Ramifications for just-in-time media buying on magazines; Views on using celebrities in magazine covers.
ACCESSION #
12583275

 

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