TITLE

IT's a lifestyle for Nick Barley at Microsoft

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Nick Barley, Microsoft Corp. marketing and corporate affairs director for Great Britain and Ireland. Challenges in imposing a local personality on the Microsoft brand; Plan on how to target business-to-business and business-to-consumer markets; Willingness of Microsoft to join the growing number of companies that allows marketing to lead business strategy.
ACCESSION #
12536489

 

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