Putting design at the heart

February 2004
Brand Strategy;Feb2004, Issue 179, p18
Trade Publication
Interviews management guru Tom Peters and Imagination Co. marketing and strategic planning director Ralph Adrill, regarding ways on bringing creativity to the center of business where design and branding are taken into consideration. Suggestions on the extent to which design can be used to overhaul business; Assertions regarding when branding needs to be outsourced if design is to be placed at the heart of the business; Ideas on risk-taking during an economic downturn.


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